Marketing and sales run with AI. Without you having to learn AI.

FM builds the tools, plugs them into your operation and keeps running them. You get qualified leads, content live and proposals ready. Not a dashboard to configure.

See what we operateStart my assessment

Five questions. You get the picture on screen at the end, without leaving the site.

You operate none of thisWe do

What FM does for your company

Seven fronts, and we run all of them. You choose where to start: we switch one on, prove it works, and only then switch on the next.

Not sure which front to start with? Five questions, and the picture comes back on the spot.

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Customer service: An AI answering on every channel you have

An agent trained on your company’s material answers on WhatsApp, Instagram, Messenger and your website. It qualifies, books and hands over to a person when the case calls for it.

  • AI agent on WhatsApp
  • AI agent on Instagram and Messenger
  • AI service on your website
  • Booking straight into your calendar
  • CRM and sales pipeline

Acquisition: New customers without depending on referrals

We find the companies that match your profile, write the approach, send it with real suppression and deliver the hot lead already inside your pipeline.

  • Email prospecting
  • Company and contact discovery
  • Automatic follow-up sequence
  • Re-engagement of an idle list
  • Qualification of whoever replies

Content: Presence that does not depend on you remembering to post

We plan the calendar, produce the artwork and the scripts, and publish. You approve before anything goes live, and we run the rest.

  • Editorial calendar
  • Carousel, post and infographic
  • Video and reel scripts
  • Profile and competitor analysis
  • Your identity applied to everything that goes out

Automation: The manual routine eating your team’s hours

We map what is spreadsheet and copy-paste between systems today. When a workflow solves it, that is what you get; when it has to survive failure and keep an audit trail, we write code.

  • Process automation
  • System integration
  • n8n workflows
  • Automatic billing and reminders
  • Reports that arrive ready

Custom software: When the tool you need does not exist off the shelf

We build what your operation asks for, from the website to the internal tool. We are a software company: the systems we sell are ours and they run our own business.

  • Website and landing page
  • Management dashboard
  • Custom internal tool
  • Portal for your customers
  • Integration with the system you already use

Training your team: When the people running it are going to be yours

Not every company wants to outsource the operation, and that is a fair call. We build the solution, train the department that will use it, and stay close until the routine sticks.

  • Training on the solution we deliver
  • On-site AI lab
  • Mentoring for the team
  • Playbook and prompts for your operation
  • Support after your team takes over

Security and compliance: AI inside your company without opening a hole

Led by a certified CISO and DPO. It is the part nobody sells because it is not glamorous, and it is the one that decides whether AI gets to touch your data.

  • GDPR and LGPD readiness
  • AI governance
  • Access control and audit trail
  • DPO as a service
  • Risk analysis before anything is switched on
Why FM

We are customer zero for everything we sell.

Before any of it touches your operation, it is already running ours. The agent that answered you on this page, the email that may have brought you here, the content we publish in three languages: same system we install for you. When something breaks, it breaks on us first.

  • The software is ours

    We change the product, not open a ticket

    Prontoo, Prospectoo, Postoo and Tavoloo are live under our own name. That has a practical consequence: when your operation needs something different, we go into the code instead of waiting on a vendor roadmap that was never written for you.

    Tavoloo is a product with its own paying restaurants.
  • The operation is ours

    You do not learn AI to get the result

    You do not configure an agent, do not write a prompt, do not hire anyone to look after it. We build it, switch it on, run it and show the result in your portal. Your part is approving what goes out and talking to the people who show up. And if one day you want the operation in-house, we train your team to take it over.

  • The right size of tool

    An n8n workflow when that solves it, code when it will not hold

    Owning the software does not mean writing software for everything. Plenty of pain is solved by a workflow wiring together two systems you already pay for. We write code when the workflow will not hold it: when it has to survive failure, keep an audit trail, or handle money.

  • Governance from day one

    Letting an AI near your data is a decision, not a detail

    Michelle is a certified CISO and DPO. GDPR and LGPD are on the first day of the project, not the last: access control, audit trail, and a real opt-out on every send. 32 certifications between the two founders, each one verifiable at the source.

    You can click each certificate further down this page.

And two things we will not do

Both are the same rule: nobody promises what has not been looked at. The assessment is at the end of this page, five questions, and you leave with the picture on screen.

  • Quote a price before studying the case.A proposal written without looking at your operation is a number pulled out of the air. The assessment comes first, always, and it costs nothing.
  • Guarantee a result up front.Whoever promises a percentage before seeing your funnel is guessing. We look, we say what we believe changes, and then it is measured against your own numbers.
Work

What is live, with names on it.

Every card opens the project page: what existed before, what we built and what changed after. No invented testimonials and no metric we cannot point at.

Want to see what this looks like for your case?

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We operate. You approve and watch, without becoming an operator.

The moment we switch something on, you get access to your own portal. It is not a report we email you once a month: it is the same operation we are running, open to you.

  • You approve before it goes out

    Every carousel, post, script and video lands in a queue waiting for you. You approve, or you ask for a change with a note in your own words, and it comes back adjusted.

  • You see every conversation

    The full inbox, in every channel, exactly as the agent is answering. If you want to step in, you take over the conversation and the AI steps aside.

  • You follow the pipeline

    Contacts, stages, scheduled meetings and what each lead is worth. The same board we work on, not an export of it.

  • You get told, not asked

    The bell only rings for what needs you: something waiting on your approval, a channel that dropped, a lead that came in hot. The rest we handle.

And when you want the raw numbers, the reports export to a file. Your data is yours.

Day 91

Most agencies count the delivery day. We count day 91: day 90 closes the main phase of the operation, and 91 is the first day of the path we chose together, with your own data on the table.

  1. Day 0

    Diagnosis

    A free 60-minute video call, led by the founder. We map where the money leaks: unanswered leads, manual routine, follow-up nobody does. You leave with a plan whether or not you hire us.

    founder on the call
  2. Days 1 to 30

    We build and switch on

    We start with the piece that pays for itself first. We set up the agent with your material, connect the channels you already use and wire it to your CRM and calendar. You approve, we install. You configure nothing.

    trained on your material
  3. Days 31 to 90

    We load, train and test with you watching

    Your data and your processes go in, the agent is trained on them, and everything runs under watch: we monitor the channels, fix what breaks and correct the agent against real conversations, not against a guess made on day one.

    corrected every week
  4. Day 90

    The main phase closes

    Ninety days of your own data on the table: what came in, what was answered, what was scheduled, what it cost. And with that in hand we decide, together, the path from here.

    decision made together

Until day 90 we load, train, monitor and test. On day 91 the operation goes into production, and the specialist stays alongside the AI.

Why there is always a person next to it

AI on its own does not work miracles. It needs someone beside it, the same way a new hire needs a manager for a while. When an internal process changes and nobody tells the AI, it keeps answering by the old process. That is what most people call hallucination, and almost always it is a tool that stopped on the day it was installed.

  • It learns what changedNew product, new policy, new step in the process: it goes into the knowledge base before it becomes a wrong answer.
  • It is corrected against real conversationsWe read what it answered and adjust. The agent of month three is not the agent of week one, because your operation is not the same either.
  • Someone is responsible for itNot "the AI takes care of it". There is a person at FM watching every phase, and their name is on it.

Day 91 is the first day of that path. It is where the method gets its name, and it is why there is no handover.

Day 0 is a free 60-minute video call, led by the founder.

Book my day 0

What the system has actually processed

Numbers about the machine, not about sales. Each one is auditable in our own operation.

  • 22.458outreach emails sentwith real suppression: whoever opts out stops receiving, in every campaign
  • 388articles published in 3 languageseach one fact-checked before publishing, or it does not go out
  • 32international certificationsverifiable one by one, badge by badge
  • 67automations on a schedulerunning in production, with a health ledger
Michelle G. Andrade and Fabian Martinelli, founders of FM Solutions

The people who answer for the operation

Between the two of us, 32 international certifications, each verifiable one by one. Not a badge wall: it is why an AI enters your company without opening a security hole.

  • Founder and CEO

    Fabian Martinelli

    5 certifications in AI governance, including ISO/IEC 42001. Designs and runs the operation end to end.

  • Co-founder, security and compliance

    Michelle G. Andrade

    27 certifications in security, privacy and GRC. CISO and DPO, she is why LGPD and GDPR are handled from day one.

We run our own funnel with the system we sell

The outreach that reached you, the article you may have read, the AI that answered you here: all of it runs on the same platform we install for clients. We are early, and we would rather show the machine working than promise a number we cannot prove.

What people ask before booking

The questions that come up in almost every first conversation, answered here so you do not have to ask.

  • How much does it cost?

    It depends on what your operation needs, and we do not guess. The first step is a free 60-minute video call where we look at your funnel and the tools you already run. The proposal comes after that, with scope and pricing in writing.

  • How long until it is live?

    The method is called Day 91. In the first 30 days we build it and connect it. From day 31 to 90 it runs on real data while we monitor, train and correct it. On day 91 it goes into production, and that is where the plan for the following months comes from.

  • Do I need to learn AI to use this?

    No. FM runs it: we build, connect, monitor and fix. You approve what goes live and follow it in the dashboard. If your team later wants to take over, we train them for it, but that is your call and never a requirement.

  • What happens when the AI gets something wrong?

    An AI that answers badly is almost always an AI nobody updated. When an internal process changes and no one tells the tool, it keeps answering by the old one. That is why an FM specialist sits next to it from day one, correcting it in live conversations and feeding it what changed.

  • Do I have to replace the systems I already use?

    Usually not. A lot of the gain comes from connecting what your company already pays for, and automation handles that. We build new software when the tool that would solve your problem does not exist off the shelf.

  • Which channels does it answer on?

    WhatsApp, Instagram, Messenger and the chat on your site, with every conversation landing in one shared inbox. The AI agent answers, and anyone on your team can take over a conversation at any point without the customer noticing a handoff.

  • How do you handle our data?

    Governance and privacy are in house here, not outsourced. The partner in charge is a certified DPO and CISO, and she designs how data is handled on every project. LGPD in Brazil, GDPR in Europe.

Five questions, and we already start looking at your case

This is not a contact form. Each answer changes the next question, and at the end you get a reading of your case right here, with what we would switch on first and why.

Why we are asking this

Your sector defines your customer’s vocabulary and the rhythm of your operation. A clinic and an e-commerce lose money in different places, and the analysis needs to know which one you are.

Step 1 of 5

What's your business segment?